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A large part of the business here is building up the "experience". Double-page spreads in magazines. Ads on TV. Product placement and sponsorship in golf tournaments, tennis matches and sailing competitions. All of this builds up your perception of the brand - and additionally, it costs money.
When selling 70% fewer shirts, however, there are fewer shirts on the market, making it more exclusive, and therefore worth the money, for those to whom it matters.
When selling 70% fewer shirts, however, there are fewer shirts on the market, making it more exclusive, and therefore worth the money, for those to whom it matters.
A large part of the business here is building up the "experience". Double-page spreads in magazines. Ads on TV. Product placement and sponsorship in golf tournaments, tennis matches and sailing competitions. All of this builds up your perception of the brand - and additionally, it costs money.